Digital Innovation : International Journal of Management

About the Journal

(Digital Innovation : International Journal of Management) [e-ISSN : 3047-9053, p-ISSN : 3047-9681] is an open access Journal published by the ARIMBI (Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia).

Digital Innovation accepts manuscripts based on empirical research results, new scientific literature review, and comments/ criticism of scientific papers published by Digital Innovation. This journal is a means of publication and a place to share research and development work in the field of Management.

Articles published in Digital Innovation are processed fully online. Submitted articles will go through peer review by a qualified international Reviewers. Complete information for article submission and other instructions are available in each issue.

Digital Innovation publishes 4 (four) issues a year in January, April, July and October, however articles that have been declared accepted will be queued in the In-Press issue before published in the determined time.

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Current Issue

Vol. 2 No. 1 (2025): January : Digital Innovation : International Journal of Management

DOI: https://doi.org/10.61132/digitalinnovation.v2i1

Published: 2024-11-07

Articles

Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District

Iman Arief Setiawan, IBM Original Management S2, Indonesia

Rudianto Rudianto, IBM Original Management S2, Indonesia

Alfred Inkiriwang, IBM Original Management S2, Indonesia

Marisi Pakpahan, IBM Original Management S2, Indonesia

01-18
- PDF
Abstract View: 77, Download: 54
The Influence of Motivation, Incentives, and Work Discipline on Employee Performance in the Finance Department of Bandung Adventist Hospital

Filippus Cahyo Setyawan, Asmi Institute of Business and Multi Media, Indonesia

Freddy Johanis Rumambi, Asmi Institute of Business and Multi Media, Indonesia

Sri Sundari, Asmi Institute of Business and Multi Media, Indonesia

Marisi Pakpahan, Asmi Institute of Business and Multi Media, Indonesia

Bambang Rismadi, Asmi Institute of Business and Multi Media, Indonesia

19-37
- PDF
Abstract View: 37, Download: 24
Analysis of Business Development Strategy for Jember Party Equipment Rental Services Using the Business Model Canvas (BMC) Approach

Nur Muhlisoh Fauziyah, University of Jember, Indonesia

Arnis Budi Susanto, University of Jember, Indonesia

Sri Wahyu Lelly Hana Setyanti, University of Jember, Indonesia

38-48
- pdf
Abstract View: 18, Download: 16
The Effect Of Brand Equity and Marketing Mix On Purchasing Decisions For Contemporary Franchise Drink Products in Gorontalo City Using The Structural Equation Modeling Method

Yusuf Yusuf, Universitas Halu Oleo, Indonesia

Abdul Rasyid, Universitas Negeri Gorontalo, Indonesia

49-62
- pdf
Abstract View: 2, Download: 0
Unraveling the Relationship between Cliff Hanger and Binge Watching and Continuation Intention of VOD Services on Young Viewers

Firman Fauzi, Universitas Mercubuana, Indonesia

Agung Hudaya, Universitas Mercubuana, Indonesia

Dewi Murtiningsih, Universitas Mercubuana, Indonesia

63-73
- pdf
Abstract View: 8, Download: 3

View All Issues

About the Journal

Current Issue

Articles

Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District

The Influence of Motivation, Incentives, and Work Discipline on Employee Performance in the Finance Department of Bandung Adventist Hospital

Analysis of Business Development Strategy for Jember Party Equipment Rental Services Using the Business Model Canvas (BMC) Approach

The Effect Of Brand Equity and Marketing Mix On Purchasing Decisions For Contemporary Franchise Drink Products in Gorontalo City Using The Structural Equation Modeling Method

Unraveling the Relationship between Cliff Hanger and Binge Watching and Continuation Intention of VOD Services on Young Viewers

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