Digital-Based Tourism Destination Development Strategies to Enhance Tourism Competitiveness in Gorontalo Province
DOI:
https://doi.org/10.61132/digitalinnovation.v3i4.779Keywords:
Competitiveness, Digital Marketing, Gorontalo, Smart Tourism, Strategic ManagementAbstract
Digital transformation has changed the way tourism destinations are promoted, managed, and accessed by visitors. Digital technology is no longer limited to promotional activities but has become part of destination management, information provision, service delivery, governance, and tourism experience creation. Gorontalo Province has natural, marine, and cultural tourism resources that can be developed to strengthen regional tourism competitiveness. This study aims to analyze and synthesize digital-based destination development strategies relevant to Gorontalo Province. A qualitative literature review approach was employed by examining publications from 2022–2026 concerning tourism digital transformation, digital marketing, smart tourism, destination governance, and tourism competitiveness, supported by official regional statistics as contextual evidence. The synthesis indicates that digital strategies should be developed in an integrated manner through stronger digital marketing, accurate and accessible tourism information, smart tourism applications, human resource development, digital infrastructure, data utilization, and multi-stakeholder collaboration. Official statistics indicate that domestic tourist trips to Gorontalo reached 482,466 trips in May 2026, following 572,637 trips in March 2026, indicating substantial domestic tourism activity and the need for destination management that can respond to changing visitor demand. Digital strategies in Gorontalo should therefore be implemented gradually and adapted to the characteristics of each destination, infrastructure readiness, human resource capacity, and local community involvement.
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