Utilizing the Balanced Scorecard to Assess Service Performance in Animal Parks
DOI:
https://doi.org/10.61132/digitalinnovation.v1i2.9Keywords:
Balanced Scorecard, service performance, animal parks, evaluation, visitor satisfactionAbstract
This study explores the application of the Balanced Scorecard (BSC) as a comprehensive instrument for evaluating service performance in animal parks. By adopting the BSC framework, which considers multiple perspectives including financial, customer, internal processes, and learning and growth, this research assesses the effectiveness of service delivery within animal parks. Through a combination of quantitative analysis and qualitative insights, the study aims to provide park managers with valuable tools to enhance service quality and visitor satisfaction.
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