The Influence of Brand Trust, Brand Image, and E-WOM on Repurchase Intention
A Study on Consumers of the International Pizza Hut Franchise in Denpasar City
DOI:
https://doi.org/10.61132/digitalinnovation.v2i4.568Keywords:
Brand trust, Brand image, e-WOM, Repurchase intention, Pizza HutAbstract
Repurchase intention represents a tangible form of consumer satisfaction toward a product or service offered by a brand, which fosters a desire among consumers to make repeat purchases of the same brand. Several factors influence repurchase intention, including brand trust, brand image, and electronic word of mouth (e-WOM). The existence of repurchase intention has significant implications for various industries, particularly the food and beverage (F&B) sector. One of the most recognized F&B franchises in Indonesia is the international brand Pizza Hut. This study aims to analyze the influence of brand trust, brand image, and e-WOM on repurchase intention among consumers of the international Pizza Hut franchise in Denpasar City. The research was conducted on consumers of the international Pizza Hut franchise in Denpasar, with a total of 100 respondents selected using purposive sampling. Data were collected through the distribution of offline questionnaires. The data analysis techniques employed in this study include multiple linear regression, as well as descriptive and inferential analyses using SPSS software. The findings indicate that brand trust, brand image, and e-WOM have a positive and significant effect on repurchase intention. Based on these findings, it is recommended that the international Pizza Hut franchise consider the aspects of brand trust, brand image, and e-WOM as key strategies to enhance consumers’ repurchase intention.
Downloads
References
Aakash A. & Anu G. Aggarwal. (2019). Role of EWOM, Product Satisfaction, and Website Quality on Customer Repurchase Intention Strategy and Superior Perfomance of Micro and Small Businesses in Volatile Economies. IGI Global Scientific Publishing. 144-168. https://doi.org/10.4018/978-1-5225-7888-8.ch010
Adi, Dani Rachmat Cipto, et al. Analysis of the Influence of Brand Image and Location on Repurchase Interest in Coffee Shop Jokopi Dinoyo Surabaya. Management Studies and Entrepreneurship Journal. 4(5), 7006-7020. https://doi.org/10.37385/msej.v4i6.2527
Aghivirwiati, G.A., et al. (2018). Effect of Switching Cost on Repurchase Intention with Customer Satisfaction as a Moderating Variable (A Study on Smartphone Products in Indonesia). International Journal of Economics, Commerce and Management. 6, 84-92. https://ijecm.co.uk/wp-content/uploads/2018/06/666.pdf
Ajzen, Icek. (1991). The Theory of Planned Behaviour. Organizational Behavior and Human Decision Processes. 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
Ali, Ali & Jaya Bhasin. (2019). Understanding Customer Repurchase Intention in E-commerce: Role of Perceived Price, Delivery Quality, and Perceived Value. Journal of Business Research, 8, 142-157.
https://doi.org/10.1177/2278682119850275
Amin, Ankur. (2019). A Study on Impact of Ewom (Electronic Word of Mouth) on Consumers’ Buying Decision. International Journal of Advanced Research in Commerce, Management & Social Science. 2(1), 29-40. https://www.researchgate.net/publication/370060658_A_STUDY_ON_IMPACT_OF_eWOM_Electronic_Word_of_Mouth_ON_CONSUMERS'_BUYING_DECISION
American Marketing Association. (2014). Brand. Available at: https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=B#brand
Ananta, et al. (2023). Pengaruh Brand Image, Brand Satisfaction dan Brand Trust Terhadap Brand Loyalty Financial: E-Wallet. E-Jurnal Manajemen Universitas Udayana. 12(8), 753-777. https://doi.org/10.24843/EJMUNUD.2023.v12.i08.p01
Ang, Christopher Edbert & Keni Keni. (2021). Prediksi Brand Experience dan Brand Image terhadap Brand Loyalty: Brand Trust sebagai Variabel Mediasi. Jurnal Manajerial dan Kewirausahaan. 3(1), 42-51. http://dx.doi.org/10.24912/jmk.v3i1.11286
Anggrainy, Lelly Lathifa Hinifah, et al. (2024). The Influence of Social Media Marketing Instagram and E-WOM on Purchasing Decisions for Wardah Skincare in E-Commerce. Management Studies and Entrepreneurship Journal. 5(2), 8628-8636. https://doi.org/10.37385/msej.v5i2.5679
Anwar, Akbarudin Fikri, et al. (2022). Pengaruh Brand Image, Perceived Quality, Perceived Price terhadap Niat Beli Survei Pada Generasi Muda Calon Konsumen Produk Thrift di Daerah Istimewa Yogyakarta. Jurnal Ilmiah Manajemen Kesatuan. 10(2), 372-336. https://doi.org/10.37641/jimkes.v10i2.1422
Arif, Moh. Erfan. 2019. The Influence of Electronic Word of Mouth (EWOM), Brand Image, and Price on Re-purchase Intentions of Airline Customers. Journal of Applied Management. 17(2), 345-356. https://doi.org/10.21776/ub.jam.2019.017.02.18
Astuti, Cindy Widya, et al. (2022). Pengaruh Social Media Marketing dan Brand Trust Terhadap Minat Beli Ulang Dengan Kepuasan Pelanggan Sebagai Variabel Intervening. Journal of Advances in Digital Business and Entrepreneurship. 01(02), 33-49. https://intropublicia.org/index.php/jadbe
Aurelia, Florensia, et al. (2021). Pengaruh Customer Satisfaction, Perceived Value, dan Trust terhadap Online Repurchase Intention pada Fashion di Instagram di Jakarta. Jurnal Manajerial dan Kewirausahaan. 3(1), 117-126. http://dx.doi.org/10.24912/jmk.v3i1.11296
Aziz, Salsa Nabila, et al. (2023). The Influence of Product Quality, Price captionion, And Brand Image On Repurcase Intentions For Yonex Products. Managements Studies and Entrepreneurship Journal. 4(6), 9043-9051. https://doi.org/10.37385/msej.v4i6.3696
Badan Pusat Statistik Provinsi Bali. (2021). Hasil Sensus Penduduk 2020 Provinsi Bali. https://bali.bps.go.id/id/pressrelease/2021/01/21/717592/hasil-sensus-penduduk-2020-provinsi-bali.html
Bappenas. 2024. Data Restoran/Rumah Makan di Kota Denpasar Tahun 2023. https://data.go.id/dataset/dataset/jumlah-restoran-rumah-makan-di-kota-denpasar-tahun-2023
Bauer, R. A., (1960). Consumer Behavior as Risk-Taking. In R. S. Hancock, ed. Proceedings of the 43rd Conference of the American Marketing Association. United States: Harvard University Press.
Brahmanda, I Made Bayu Suta, et al. (2024). Peran Kepuasan Konsumen Memediasi Kualitas Layanan dan Brand Trust terhadap Niat Beli Ulang. E-Jurnal Manajemen Universitas Udayana. 13(5), 845-869. https://doi.org/10.24843/EJMUNUD.2024.v13.i05.p07
Cahyadi, Freddy, et al. (2024). Pengaruh Brand Trust dan Brand Loyalty terhadap Repurchase Intention pada Produk Cat Avian di Gresik. Jurnal Mahasiswa Manajemen dan Akuntansi. 3(2), 239-250. https://doi.org/10.30640/jumma45.v3i2.3100
Chandra, Joshua Revindy, et al. (2023). Pengaruh Customer Experiences dan Brand Trust terhadap Repurchase Intention dengan Moderasi Sales Promotion pada SPBU Shell Surabaya. Jurnal Manajemen Pemasaran. 17(1), 41-52. https://doi.org/10.9744/jmp.17.1.41-52
Dinas Pariwisata Kota Denpasar. (2023). Jumlah Restoran/Rumah Makan di Kota Denpasar Tahun 2023. https://dota.denpasarkota.go.id/?page=Data-Detail&language=id&domian=dota.denpasarkota.go.id&data_id=1706251429
Devantha, Komang Karisma, et al. (2021). The Effect of EWOM and Brand Image on Perceived Value, and Its Impact on Repurchase Intention. International Journal of Management and Commerce Innovations. 8(22), 312-321. https://www.researchpublish.com/upload/book/paperpdf-1610723723.pdf
Dharmayana, I Made Arya, et al. (2018). Pengaruh Brand Equity, Brand Trust, Brand Preference dan Kepuasan Konsumen terhadap Niat Membeli Kembali. E-Jurnal Manajemen Universitas Udayana. 6(4), 2018-2046. https://ojs.unud.ac.id/index.php/manajemen/article/view/28856
Dominiq, Aqnes, et al. (2021). Pengaruh Experiental Marketing Dan Service Quality Terhadap Customer Satisfaction Dan Repurchase Intention Pada Kafe Kopi Janji Jiwa Di Surabaya. Jurnal Ilmiah Mahasiswa Manajemen. 10(2), 52-61. 10.33508/jummav10i2.3604
Ebrahim, Reham Shawky. (2019) The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty. Journal of Relationship Marketing. 19(4), 287-308. https://doi.org/10.1080/15332667.2019.1705742
Eka, Akhmad Fajar. (2022). Simak Sejarah Pizza Hut (PZZA), Berawal dari Meminjam Uang Ibunya. https://www.idxchannel.com/milenomic/simak-sejarah-pizza-hut-pzza-berawal-dari-meminjam-uang-ibunya/2
Ekayani, Ni Putu Atik, et al. (2024). The Role of Brand Image Mediates the Effect of Product Quality on Repurchase Intention. International Journal of Asian Business and Management. 3(4), 525-540. https://doi.org/10.55927/ijabm.v3i4.10282
Eng, Christopher Edbert, et al. (2021). Prediksi Brand Experience dan Brand Image terhadap Brand Loyalty: Brand Trust sebagai Variabel Mediasi. Jurnal Manajerial dan Kewirausahaan. 3(1), 42-51. http://dx.doi.org/10.24912/jmk.v3i1.11286
Fajar, Faried, et al. (2022). Pengaruh Reputationdan EWOM terhadap Repurchase IntentionKonsumen pada E-Commerce. Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer. 6(6), 3007-3016. https://j-ptiik.ub.ac.id/index.php/j-ptiik/article/view/11257
Firdausy, Salsa Bila Kusuma, et al. (2024). Pengaruh Persepsi Qualitas, Brand trust, dan Brand satisfactionTerhadap Repurchase IntentionPada UMKM di Sektor Pemasaran Produk Makanan. Sanskara Manajemen dan Bisnis. 2(03), 179-190. https://doi.org/10.58812/smb.v2i03.417
Haque, Marissa Grace, et al., (2024). Antisipasi Pemasaran Saat Boikot Produk Di Lingkungan Konsumen Muslim Dunia Dan Indonesia Terjadi: Studi Literatur. Jurnal Ekonomi dan Bisnis. 4(1), 189-212. https://doi.org/10.56145/jurnalekonomidanbisnis.v4i1.176
Hidayati, Ayu Nur, et al. (2021). The Effect of Nostalgia Emotion to Brand Trust and Brand Attachment towards Repurchase Intention. Turkish Journal of Computer and Mathematics Education. 12(3), 4492-4503. https://doi.org/10.17762/turcomat.v12i3.1836
Huarng, Kun-Huang, et al. (2019). Customer Satisfaction and Repurchase Intention Theory for the Online Sharing Economy. Review of Managerial Science. 13, 635-647. https://doi.org/10.1007/s11846-018-0321-0
Heryana, Dwi Kadek, et al. (2020). Effect of Electronic Word of Mouth on Repurchase Intention Mediated by Brand Attitude. International Research Journal of Management, IT and Social Sciences. 7(2), 9-20. https://doi.org/10.21744/irjmis.v7n2.854
Immanuel, Dewi Mustikasari, et al. (2020). Engaging Purchase Decision of Customers in Marketplace Channel: A Study of Fashion Online Retail. Jurnal Bisnis dan Manajemen. 7(2), 106-117. https://doi.org/10.26905/jbm.v7i2.4451
Ismagilova, Elvira, et al. (2017). Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions. United Kingdom: Springer.
Jansberg, Clarinda, et al. (2019). Brand Love Matters to Millennials: The Relevance of Mystery, Sensuality and Intimacy to Neo-Luxury Brands. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-04-2018-1842
Keller, Kevin Lane, et al. (2020). Strategic Brand Management: Building, Measuring and Managing Brand Equity, Fifth Edition. United Kingdom: Pearson Education Limited.
Khoirunnisa, Tasya, et al. (2021). Gambaran Deskriptif Usaha Modern Pizza Hut Dengan Usaha Tradisional Panties Pizza (Description Of Modern Pizza Hut Business With Traditional Panties Pizza Business). Jurnal Gizi dan Kuliner. 2(1), 32-41. http://dx.doi.org/10.35706/giziku.v2i1.5587
Kristyani, Okta Viana, et al. (2022). Pengaruh Viral Marketing, Brand Experience, dan Brand Image terhadap Niat Pembelian Ulang (Survei Pada Konsumen Skincare Scarlett Whitening Mahasiswa Universitas Muhammadiyah Ponorogo). Jurnal Administrasi Bisnis FISIPOL UNMUL, 10(2), 125-133. http://dx.doi.org/10.54144/jadbis.v10i2.8166
Kotler, Philip, et al. (2016). Principle of Marketing, 15th edition. United Kingdom: Pearson Education Limited.
Kotler, Philip, et al. (2018). Marketing Management: An Asian Perspective, 7th edition. United Kingdom: Pearson Education Limited.
Kotler, Philip, et al. (2018). Principles of Marketing, 17th edition. United Kingdom: Pearson Education Limited.
Kotler, Philip, et al. (2023). Principles of Marketing Nineteenth Edition. United Kingdom: Pearson Education Limited.
Laksono, Andrian Wahyu, et al. (2020). Pengaruh Citra Merek, Kepercayaan Merek, dan Kualitas Produk Terhadap Loyalitas Merek pada Pelanggan Geprek Bensu di Kota Malang. Holistic Journal of Management Research. 1(1), 8-16. http://dx.doi.org/10.33019/hjmr.v3i1.1804
Lasputra, Geraldi Petra, et al. (2024). The Effects of Social Media Marketing and Experiential Marketing on Repurchase Intention with Brand Trust on Full-Service Airline. Advances in Economics, Business and Management Research. 700-709. https://doi.org/10.2991/978-94-6463-234-7_73
Lukitaningsih, Ambar, et a. (2023). Pengaruh Brand Image, Store Atmosphere, Product Quality dan Service Quality terhadap Minat Beli Ulang (Studi Kasus Pada Pelanggan Mie Gacoan Yogyakarta). Ekonomis: Journal of Economics and Business. 7(1), 372-378. https://doi.org/10.33087/ekonomis.v7i1.794
Mahyarni. (2013). Theory of Reasoned Action Dan Theory of Planned Behaviour (Sebuah Kajian Historis Tentang Perilaku). JURNAL EL-RIYASAH. 4(1), 13-23. http://dx.doi.org/10.24014/jel.v4i1.17
Matute, J., Y. et al. (2016). The Influence of EWOM Characteristics on Online Repurchase Intention: Meditating Roles of Trust and Percieved Usefulness. Online Information Review. 49(7), 1090-1110. https://doi.org/10.1108/OIR-11-2015-0373
Maemunah, Annisa, et al. (2024). Pengaruh Electronic Word of Mouth terhadap Repurchase Intention yang dimediasi oleh Brand Image Produk Lipstik Revlon di Kota Bandung. Costing: Journal of Economic, Business and Accounting. 7(5), 2453-2464. https://doi.org/10.31539/costing.v7i5.10372
Mulyani, Putu Ari, et al. (2020). Perilaku Masyarakat Kota Denpasar Dalam Mengkonsumsi Makanan Cepat Saji (Fast Food). JUIMA: Jurnal Ilmu Manajamen. 10(2), 90-103. https://doi.org/10.36733/juima.v10i2.1398
Moksaoka, I Made Weli, et al. (2016). Peran Brand Image Dalam Memediasi Country of Origin Terhadap Purhcase Intention. E-Jurnal Manajemen Unud. 5(3), 1690-1716. https://ojs.unud.ac.id/index.php/eeb/article/view/99614
Ng, Holly, et al. (2024). Exploring the Impact of Service Quality, Brand Trust and Attitudinal Loyalty on Repurchase Intention Among Smartphone Users in Hong Kong. International Journal of Business and Management. 12(1), 31-46. https://doi.org/10.20472/BM.2024.12.1.003
Pawani, Kadek Wina, et al. (2024). Pengaruh Kualitas Makanan Terhadap Kepuasan Pelanggan di Pizza Hut Mall Bali Galleria. Jurnal Kepariwisataan dan Hospitalitas. 8(1), 95-112. https://ojs.unud.ac.id/index.php/jkh/article/view/77051/55210
Pizzahut.co.id. (2025). Outlet Location. https://www.pizzahut.co.id/outlet-location
Pramudana, Agus Satria, et al. (2025). Peran Mediasi Trust In Store Pada Pengaruh Digital Marketing Dan EWOM Terhadap Repurchase Intention Pada Konsumen Marketplaces. Buletin Studi Ekonomi. 30(01), 79-88. https://ojs.unud.ac.id/index.php/bse/index
Pratama1, Dea Iyus Intan Shofia, et al. (2023). Pengaruh Electronic Word Of Mouth, Citra Merek, Dan Harga Terhadap Repurchase Intention Produk Ms Glow Pada Mahasiswa Telkom University. e-Proceeding of Management. 10(5). 3584-3594. https://repositori.telkomuniversity.ac.id/pustaka/files/198828/jurnal_eproc/pengaruh-electronic-word-of-mouth-citra-merek-dan-harga-terhadap-repurchase-intention-produk-ms-glow-pada-mahasiswa-telkom-university.pdf
Pratama2, Riandi, et al. (2023) Pengaruh Electronic Word of Mouth Terhadap Repurchase Intention yang Dimediasi oleh Brand Image Produk Sabun Mandi Merek Lifebouy di Kota Bandung. Journal Syntax Idea. 6(1), 124-136. https://doi.org/ 10.46799/syntax-idea.v6i1.2875
PT Sarimelati Kencana Tbk. (2024). PT. Sarimelati Kencana Tbk Annual Report 2024. https://www.sarimelatikencana.co.id/images/annual_report2/file-1-7.pdf
Puteri, et al. (2025). The Role of E-wom, Brand Image, Brand Experience, and Brand Trust in Shaping Repurchase Intention on Healthy Instant Noodle Products. International Journal of Education, Social Studies, And Management. 5(1), 98-112. https://doi.org/10.52121/ijessm.v5i1.598
Putri, Erika Aulia, et al. (2021). Pengaruh E-Wom Terhadap Repurchase Intention Melalui E-Trust Sebagai Mediasi Pada Konsumen Tiket Kereta Di Kai Access (Studi Pelanggan Kereta Argo Sindoro Jurusan Semarang-Jakarta Pada Kai Access Kota Semarang). Jurnal Ilmu Administrasi Bisnis. 10(1), 664-671. https://doi.org/10.14710/jiab.2021.29029
Putra, Wira Pramana, et al. (2024). Brand Trust, Social Media, and Repurchase Intention: A Case Study of Le Minerale Consumers in Indonesia. International Jornal of Business, Law, and Education. 5(1), 58-71. https://doi.org/10.56442/ijble.v5i1.359
Rachbini, et al. (2021). The Influence of Electronic Service Quality and Electronic Word of Mouth (Ewom) toward Repurchase Intention (Study on E-Commerce in Indonesia). Malaysian Journal of Communication. 37(1), 42-58. https://doi.org/10.17576/JKMJC-2021-3701-03
Rahmanda, Fakhri, et al. (2021). Pengaruh Brand Image dan Customer Experience terhadap Repurchase Intention degan Brand Trust sebagai Variabel Intervening pada J.Co Donuts & Coffee Paragon Mall dan Java Supermall Semarang. Jurnal Ilmu Administrasi Bisnis. 10(1), 866-878. https://doi.org/10.14710/jiab.2021.29862
Raihana, Annisa Lathifah, et al. (2024). The Effect of Price and Brand Trust on Repurchase Intention Through Consumer Satisfaction as an Intervening Variable in Emina Cosmetics. Management Studies and Entrepreneurship Journal. 5(2), 8598-8613. https://doi.org/10.37385/msej.v5i2.5682
Ricci, et al. (2018). Trust to Go Green: an exploration of consumer intentions for eco-friendly convenience food. Ecological economics, 148, 54-65.
Restuputra, Made Dio Prakasa, et al. (2020). Promosi Penjualan, Store Atmosphere, dan Brand Image Berpengaruh Terhadap Repurchase Intention. E-Jurnal Manajemen. 9(8), 3019-3039. https://doi.org/10.24843/EJMUNUD.2020.v09.i08.p07
Sabrina, Kadek Agus Riski, et al. (2023). Pengaruh Promosi, E-WOM, dan Brand Image terhadap Niat Membeli Kembali. E-Jurnal Manajemen. 12(3), 238-259. https://doi.org/10.24843/EJMUNUD.2023.v12.i03.p02
Safitri, Arini Nur. (2021). Pengaruh Brand Image, Persepsi Harga dan Kualitas Layanan Terhadap Minat Beli Ulang Pada Lazada. Entrepreneurship Bisnis Manajemen Akuntansi. 1(1), 1-9. https://doi.org/10.37631/e-bisma.v1i1.212
Santi, I Gusti Ayu Putu Candra, et al. (2021). The Role of Brand Image Mediates the Effect of Electronic Word of Mouth on Repurchase Intention in Starbucks Coffee. International Journal of Management and Commerce Innovations. 9(1), 328-338. https://www.researchgate.net/publication/352881358_THE_ROLE_OF_BRAND_IMAGE_MEDIATES_THE_EFFECT_OF_ELECTRONIC_WORD_OF_MOUTH_ON_REPURCHASE_INTENTION_IN_STARBUCKS_COFFEE
Saraswati, Kadek Dina, et al. (2021). Pengaruh Variasi Produk dan Store Atmosphere terhadap Repurchase Intention. Widya Amrita Jurnal Manajemen, Kewirausahaan dan Pariwisata. 1(2), 431-442. https://doi.org/10.32795/vol4wamrtno1th24
Sari, Ni Komang Lestia, et al. (2017). Pengaruh Brand Image, Brand Association, dan Brand Awareness terhadap Repurchase Intention Produk Smartphone Merek ASUS. E-Jurnal Manahemen Unud. 6(8), 4099-4126. https://ojs.unud.ac.id/index.php/manajemen/article/view/30869
Sari, Nasya Nirma, et al. (2021). The Effect of Electronic Word of Mouth (E-Wom) and Brand Image on Repurchase Intention Moderated by Brand Trust in the Garuda Indonesia Airline. International Journal of Research and Review. 8(9), 2454-2237. https://doi.org/10.52403/ijrr.20210912
Sari, Ni Kadek Aprilia Yurika, et al. (2022). Pengaruh E-WOM, Kepercayaan, dan Kepuasan Terhadap Niat Beli Kembali: Studi Pada Pelanggan Situs Shopee. E-Jurnal Manajemen Universitas Udayana. 11(4), 635-657. https://doi.org/10.24843/EJMUNUD.2022.v11.i04.p01
Shidqi, Muhammad Dhiaulhaq, et al. (2022). Pengaruh Customer Experience, Brand Trust, Terhadap Repurchase Intention Melalui Customer Satisfaction Sebagai Variabel Intervening (Studi Pada Konsumen Suzuki Pick Up di Kota Cilacap). Jurnal Ilmu Administrasi Bisnis. 11(3), 441-451. https://ejournal3.undip.ac.id/index.php/jiab
Sugiantari, Ni Nyoman Wida, et al. (2024). Pengaruh E-WORD of Mouth, Kepercayaan Merek, dan E-Service Quality Terhadap Keputusan Penggunaan E-Commerce Shopee di Kota Denpasar. VALUES. 5(1), 190-200. https://e-journal.unmas.ac.id/index.php/value/article/view/9008
Sugiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: Alfabeta.
Sukawati, Tjokorda Bagus Primawibawa, et al. (2021). The Influence of Service Quality, Product Quality, and Brand Image on Repurchase Intention of Rattan Products (Study on Bali Bagus Rotan). American Journal of Humanities and Social Sciences Research. 5(2), 1-6. https://doi.org/10.31580/jpvai.v2i2.896
Sunanti, A.A Dwi Widyani, et al. (2021). Pengaruh Brand Image, Brand Trust dan Promosi terhadap Keputusan Pembelian Jasa pada Visa Agent Bali, Canggu. Jurnal Emas. 2(1), 51-70.
Sutanto, Wullyatri Dewi Risma, et al. (2024). The Role of Brand Trust, Brand Image, Brand Equity on Repurchase Intention. Jurnal Ilmiah Manajemen Kesatuan. 12(1), 119-128. https://doi.org/10.37641/jimkes.v12i1.2395
Tarigan, Anggi Pertiwi Br, et al. (2024). The Effect of Brand Image, Brand Trust and Customer Satisfaction on Repurchase Intention (Case Study: Starbucks Coffee Jakarta). Jurnal Ilmiah Edunomika. 8(1), 1-14. https://doi.org/10.29040/jie.v8i1.11579
Tian, H., et al. (2022). Factors Affecting the Repurchase Intention of Organic Tea among Millennial Consumers: An Empirical Study. Behavioral Sciences. 12(2), 1-19. https://doi.org/10.3390/bs12020050
Veronika, Angela, et al. (2024). Pengaruh E-WoM, Perceived Quality dan Customer Satisfaction terhadap Repurchase Intention Warkop Agam Palembang. EKOMA: Jurnal Ekonomi Manajemen Akuntansi. 4(2), 3456-3465. https://doi.org/10.56799/ekoma.v4i2.6107
Wadi, M. H., et al. (2021). Analisis Pengaruh Citra Merek, Kepercayaan Merek dan Kualitas Produk terhadap Keputusan Pembelian Sepatu Specs (Studi Kasus pada Konsumen Sepatu Specs di Kota Lombok Timur). Jurnal Manajemen dan Sains. 6(1), 172-181. https://doi.org/10.33087/jmas.v6i1.223
Wang, Hongpeng, et al. (2018). Feedback Mechanisms and Consumer Satisfaction, Trust and Repurchase Intention in Online Retail. Information Systems Management. 35(3), 1-19. http://dx.doi.org/10.1080/10580530.2018.1477301
Wang, Edward Shih-Tse, et al. (2019). Effects of the Perception of Traceable Fresh Food Safety and Nutrition on Perceived Health Benefits, Affective Commitment, and Repurchase Intention. Food Quality and Preference. 78(6). https://doi.org/10.1016/j.foodqual.2019.103723
Widyasari, Kadek Ari, et al. (2022). The Role of Brand Image in Mediating the Effect of Celebrity Endorsers on Repurchase Intention. European Journal of Business and Management Research. 7(3), 179-183. http://dx.doi.org/10.24018/ejbmr.2022.7.3.1441
Yohanna, et al. (2021). Pengaruh Brand Love, Brand Satisfaction, Brand Trust Terhadap Purchase Intention Produk Gucci. Jurnal Manajerial dan Kewirausahaan. 3(2), 569-579. http://dx.doi.org/10.24912/jmk.v3i2.11903
Zsigmondová, Annamária, et al. (2021). Theoritical Background to the Role of Trust in Marketing. SHS Web of Conferences. 115, 1-8. https://doi.org/10.1051/shsconf/202111503019
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Digital Innovation : International Journal of Management
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
