Marlisye Aprilia Sarah Togas, and Bambang Raditya Purnomo. “The Role of TikTok Shop Influencers through ‘Toxic’ Content in Triggering Impulse Buying Among Generation Z for Fast Fashion Product”. EPaper Bisnis : International Journal of Entrepreneurship and Management , vol. 3, no. 1, Mar. 2026, pp. 29-38, doi:10.61132/epaperbisnis.v3i1.691.