BARDJO SARWO UTOMO; ARIF BUDIHARJO. The Effect of Product Knowledge, Positioning, and Brand Trust on Purchase Decision through Product Benefit Testimonials: A Case Study of PT BIOESA Bandung’s Male-Vitality Coffee . ePaper Bisnis : International Journal of Entrepreneurship and Management , [S. l.], v. 3, n. 3, p. 69–92, 2025. DOI: 10.61132/epaperbisnis.v3i3.765. Disponível em: https://international.arimbi.or.id/index.php/ePaperBisnis/article/view/765. Acesso em: 27 oct. 2026.