SITI MARKHAMAH; SUDARMIATIN SUDARMIATIN; AGUS HERMAWAN. Systematic Literature Review: The Effectiveness of Using Social Media as a Marketing Channel for MSMEs in Balikpapan. ePaper Bisnis : International Journal of Entrepreneurship and Management , [S. l.], v. 2, n. 4, p. 188–196, 2026. DOI: 10.61132/epaperbisnis.v2i4.633. Disponível em: https://international.arimbi.or.id/index.php/ePaperBisnis/article/view/633. Acesso em: 22 jan. 2026.