Influence of Trust, Perceived Ease of Use, Perceived Use-fulness to Intention to Use in Users The Tring! App by Pegadaian at UPC Kelapa Dua, West Jakarta
DOI:
https://doi.org/10.61132/epaperbisnis.v3i3.757Keywords:
Intention to Use, Perceived Ease of Use, Perceived Usefulness, Tring! by Pegadaian, TrustAbstract
This study aims to examine the effect of trust on intention to use, to examine the effect of perceived ease of use on intention to use, and to examine the effect of perceived usefulness on intention to use in the context of the Tring! by Pegadaian app at UPC Kelapa Dua. This is an associative-causal study. The population in this study consists of customers at UPC Kelapa Dua in West Jakarta. The sample size for this study is 131 respondents, collected through the distribution of a Google Forms questionnaire using purposive sampling. Data analysis was conducted using a Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) approach with the assistance of the SmartPLS 4.1 data analysis tool. The results of this study indicate that trust has a significant effect on intention to use, perceived ease of use has a significant effect on intention to use, and perceived usefulness has a significant effect on intention to use.
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