A Model for Culinary Business Development Using Digitalization and Halal Food to Enhance Local Product Competitiveness in Coastal Villages

Endang Siswati; Diana Rapitasari; Ika Kharismawati

doi:10.61132/epaperbisnis.v2i3.460

Authors

Endang Siswati Bhayangkara University Surabaya
Diana Rapitasari Bhayangkara University Surabaya
Ika Kharismawati Bhayangkara University Surabaya

DOI:

https://doi.org/10.61132/epaperbisnis.v2i3.460

Keywords:

Certification, Digitalization, Economy, Halal, Village

Abstract

This study aims to determine and analyze the potential and challenges of culinary businesses, the implementation of digitalization and halal certification, and the development of an effective and sustainable model for the "Resto Apung" culinary business to support food economic independence in coastal villages. The research was conducted at "Resto Apung" using a qualitative descriptive method with data collection techniques such as interviews, observations, and focus group discussions. The findings show that the "Resto Apung" business holds significant potential as a culinary destination with a strong attraction due to its unique location and menu offerings based on local marine products. However, several challenges hinder its development, including low digital literacy among business managers, lack of structured and professional management systems, and the absence of halal certification which is crucial in targeting broader Muslim consumer segments. Currently, digitalization has only been applied in the marketing aspect, primarily through social media, while other aspects such as financial management, customer service, and operational processes are still managed conventionally. Nevertheless, the managers have shown awareness and initiatives to improve, especially in recognizing halal certification as a strategic competitive advantage. The proposed development model integrates digitalization into all aspects of business management, enhances human resource capacity through technical and managerial training, and includes efforts to obtain halal certification. This holistic approach is expected to increase the competitiveness of the culinary business, optimize local potential, and ultimately contribute to the achievement of food economic independence in coastal areas.

Downloads

Download data is not yet available.

References

Astuti, R. Y., Musthafa, A., Wibisono, V. F., bin Lahuri, S., & Mahfudz, A. A., "Digitalisasi pemasaran produk berbasis website guna memperluas jangkauan pasar pada usaha mikro Savira Frozen Food Ponorogo," Journal of Community Empowerment, vol. 4, no. 1, 2025. https://doi.org/10.31764/jce.v4i1.31352

Bharadwaj, A. S., "A resource-based perspective on information technology capability and firm performance: an empirical investigation," MIS Quarterly, vol. 24, no. 1, pp. 169-196, 2000. https://doi.org/10.2307/3250983

Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. V., "Digital business strategy: toward a next generation of insights," MIS Quarterly, vol. 37, no. 2, pp. 471-482, 2013. https://doi.org/10.25300/MISQ/2013/37:2.3

Etzkowitz, H., & Leydesdorff, L., "The dynamics of innovation: from National Systems and 'Mode 2' to a Triple Helix of university-industry-government relations," Research Policy, vol. 29, no. 2, pp. 109-123, 2000. https://doi.org/10.1016/S0048-7333(99)00055-4

Firmansyah, D., & Saepuloh, D., "Daya saing: literasi digital dan transformasi digital," Journal of Finance and Business Digital, vol. 1, no. 3, pp. 237-250, 2022. https://doi.org/10.55927/jfbd.v1i3.1348

Habib, M. A. F., & Sutopo, S., "Pembinaan UMKM dalam aspek komunikasi pemasaran sebagai wujud pemberdayaan perempuan di sekitar kawasan wisata pantai," Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy, vol. 4, no. 1, pp. 85-100, 2024. https://doi.org/10.21274/ar-rehla.v4i1.9640

Hariani, D., "Penerapan model triple helix bagi pengembangan UMKM halal food Indonesia," Jurnal Ilmu Ekonomi Manajemen dan Akuntansi MH Thamrin, vol. 2716, pp. 3911, 2024. https://doi.org/10.37012/ileka.v5i1.2120

Hiariey, L. S., & Romeon, N. R., "Pemberdayaan ekonomi nelayan pengolah ikan asap di desa Hative Kecil, Kota Ambon," Jurnal Matematika Sains dan Teknologi, vol. 16, no. 1, pp. 26-35, 2015.

Miles, M. B., & Huberman, A. M., "Drawing valid meaning from qualitative data: Toward a shared craft," Educational Researcher, vol. 13, no. 5, pp. 20-30, 1984. https://doi.org/10.3102/0013189X013005020

Nugroho, A. P., & Rahman, A., "Digitalisasi dan keberlangsungan UMKM kuliner halal selama pandemi Covid-19," Jurnal Ilmiah Ekonomi Islam, vol. 8, no. 2, pp. 1654-1660, 2022.

Nugroho, A., & Rahmawati, A., "'Let's write a caption!': Utilizing Instagram to enhance ESP students' writing skills," Jurnal Basis, vol. 7, no. 1, pp. 1-12, 2020. https://doi.org/10.33884/basisupb.v7i1.1782

Porter, M. E., & Advantage, C., Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press, 1985.

Putri, A., Zahirani, A., Siregar, S. A., & Dewi, R. S., "Strategi pemasaran UMKM kuliner halal ayam bakar dan ikan bakar di Medan Area," Al-Ihsan: Jurnal Bisnis dan Ekonomi Syariah, vol. 1, no. 1, pp. 1-10, 2023.

Radiansyah, E., "Peran digitalisasi terhadap kewirausahaan digital: tinjauan literatur dan arah penelitian masa depan," JMBI UNSRAT, vol. 9, no. 2, pp. 828-837, 2022.

Siregar, W. S., Lubis, S. S., Pasaribu, H. M. H., & Syahputra, A., "Strategi pemasaran ekspor dalam memasuki pasar global," Jurnal Ekonomi Manajemen, vol. 16, no. 2, pp. 42-48, 2021.

Suryana, P., & Dasuki, E. S., "Analisis faktor yang mempengaruhi keputusan pembelian dan implikasinya pada minat beli ulang," Trikonomika, vol. 12, no. 2, pp. 190-200, 2013. https://doi.org/10.23969/trikonomika.v12i2.479

Susanto, B., Hadianto, A., Chariri, F. N., Rochman, M., Syaukani, M. M., & Daniswara, A. A., "Penggunaan digital marketing untuk memperluas pasar dan meningkatkan daya saing UMKM," Community Empowerment, vol. 6, no. 1, pp. 42-47, 2021a. https://doi.org/10.31603/ce.4244

Susanto, B., Hadianto, A., Chariri, F. N., Rochman, M., Syaukani, M. M., & Daniswara, A. A., "Penggunaan digital marketing untuk memperluas pasar dan meningkatkan daya saing UMKM," Community Empowerment, vol. 6, no. 1, pp. 42-47, 2021b. https://doi.org/10.31603/ce.4244

Tambunan, T. T. H., "MSMEs and access to financing in a developing economy: the Indonesian experience," in Financial Entrepreneurship for Economic Growth in Emerging Nations, IGI Global, pp. 148-172, 2018. https://doi.org/10.4018/978-1-5225-2700-8.ch008

Warto, W., & Samsuri, S., "Sertifikasi halal dan implikasinya bagi bisnis produk halal di Indonesia," Al Maal: Journal of Islamic Economics and Banking, vol. 2, no. 1, pp. 98-112, 2020. https://doi.org/10.31000/almaal.v2i1.2803

Westerman, G., Bonnet, D., & McAfee, A., Leading Digital: Turning Technology into Business Transformation. Boston: Harvard Business Press, 2014.

Westerman, G., Tannou, M., Bonnet, D., Ferraris, P., & McAfee, A., "The digital advantage: How digital leaders outperform their peers in every industry," MIT Sloan Management and Capgemini Consulting, vol. 2, pp. 2-23, 2012.

Wijoyo, H., & Widiyanti, W., "Digitalisasi UMKM pasca pandemi Covid-19 di Riau," Prosiding Konferensi Nasional Administrasi Negara Sinagara, vol. 12, 2020.

Yuanitasari, D., Sardjono, A., & Susetyo, H., "Digitalization of halal certification for SMEs: Between hope and reality," Jurnal Bina Mulia Hukum, vol. 9, no. 2, pp. 179-196, 2025.