The Effect of Knowledge and Ease of Use of Quick Response Code Indonesia Standard (QRIS) on the Decision to Use E-Wallet as a Payment Means in UMKM in Yogyakarta City
DOI:
https://doi.org/10.61132/epaperbisnis.v1i4.133Keywords:
Knowledge, Ease of Use, QRIS, E-Wallet, Yogyakarta MSMEsAbstract
The use of QRIS in MSMEs in Yogyakarta has increased and spread to small MSMEs. This makes the development of payment services more advanced and easier. However, there are also quite a few small MSMEs or consumers who still have minimal knowledge about QRIS and how to use it. For this reason, it is necessary to know the extent of knowledge about QRIS and what benefits can be obtained from QRIS. Socialization of QRIS is very helpful in the development of QRIS in the community, especially among MSMEs in Yogyakarta. The purpose of this study is to determine the knowledge and responses of culinary MSME consumers in Yogyakarta about the Quick Response Code Indonesia Standard (QRIS) and its ease of use. In this study, the author used a descriptive quantitative research method with a data collection method using a questionnaire based on the Likert Scale. While the data research process uses descriptive analysis, associative analysis which includes multiple linear regression analysis, correlation coefficient analysis and determination coefficient analysis, and hypothesis testing in the form of simultaneous tests (F Test). Furthermore, describing the results of the analysis using descriptive sentences.
Downloads
References
Argitama. 2020. The Influence of E-Service Quality and Promotion on the Decision to Use Gopay Products (Study on Gojek Application Users in Semarang City). Journal of Chemical Information and Modeling, 53(9), 1689-1699. https://doi.org/10.1017/CBO9781107415324.004
Bank Indonesia. Overview of Payment Systems in Indonesia , https://www.bi.go.id/id/fungsi-utama/sistem-pembayaran/default.aspx (Accessed on August 16, 2024 at 22:35)
Bank Indonesia. QRIS Socialization Material Education , https://www.bi.go.id/id/edukasi/ Documents/Bahan-Sosialisasi-QRIS.pdf (accessed on June 24, 2024 at 22:10)
Efendi F and Makhfudli. Community Health Nursing Theory and Practice in Nursing, Salemba Medika, Jakarta, 2009
Febriyani, DA The Influence of Perceived Ease of Use and Perceived Usefulness on Online Purchase Interests of Ust Yogyakarta Students Who Use Zalora. Dewantara Economic Journal Vol. 1 No. 11 November 2018 INFLUENCE, 53(9), 10-19
Jogja My Data. Master Data for MSMEs. https://bappeda.jogjaprov.go.id (accessed on September 03, 2024 at 22:10)
Kotler Philip, Armstrong Gary. Principles of Marketing, 12th Edition. Erlangga Publisher. Jakarta. 2013
Notoatmodjo. Health Research Methods. PT Rineka Cipta. Jakarta. 2012.
Sugiyono. Quantitative and Qualitative Research Methodology and R&D , Alfabeta, Bandung, 2019.
Wulandari, NMC. Analysis of the Implementation of the Quick Response Code Indonesian Standard (QRIS) Payment System for MSMEs in Singaraja City during the Covid-19 Pandemic , 2021
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 ePaper Bisnis : International Journal of Entrepreneurship and Management
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.