I Gede Penta Kusuma Mustika, & Ni Made Asti Aksari. (2025). The Role of Positive Emotion in Mediating the Effect of Price Perception on Impulse Buying : A Study on Circle K Customers in Denpasar City. Green Inflation: International Journal of Management and Strategic Business Leadership, 2(4), 103–117. https://doi.org/10.61132/greeninflation.v2i4.608