Digital Business Transformation in SMEs
A Case Study of Ash Scarf
DOI:
https://doi.org/10.61132/greeninflation.v2i2.341Keywords:
Bibliometric Analysis, Digital Business, Digital Marketing StrategiesAbstract
This study meticulously analyzes the digital business transformation undertaken by Ash Scarf, a representative Small and Medium Enterprise (SME). The research meticulously highlights the strategic adoption and multifaceted utilization of digital marketing by Ash Scarf as a pivotal mechanism for business expansion, enhanced consumer outreach, and significant sales augmentation. To fortify these findings and contextualize them within broader academic discourse, a comprehensive bibliometric analysis of extant scholarly literature concerning digital marketing strategies pertinent to SMEs will be integrated, providing a robust understanding of prevailing trends and recognized best practices in this dynamic field.
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