Export MSME Case Study: Coffee Wood Dog Chew – Transforming Waste into Global Market Opportunity

Authors

  • Iradah Rahman Universitas Negeri Malang
  • Sudarmiatin Sudarmiatin Universitas Negeri Malang
  • Puji Handayati Universitas Negeri Malang

DOI:

https://doi.org/10.61132/greeninflation.v2i2.327

Keywords:

Coffee Wood Dog Chew, Eco-Friendly Pet Products, Internasional Market, Sustainability

Abstract

Coffee wood products, natural pet chews, have emerged as one of the unique export commodities developed by Micro, Small and Medium Enterprises (MSMEs) PT Eco Choo in Indonesia. This article presents a case study on export dynamics in the coffee wood MSME sector, secondary data analysis comes from online news, company website, books and articles. The analysis includes the profile of MSMEs, product characteristics, global market penetration strategies, determinants of success and challenges faced. The findings show that the high global demand for eco-friendly pet products is a major driver. Success relies heavily on the ability to consistently maintain quality, product and service safety, manage raw material supply chains, utilize digital marketing, and comply with destination market regulations.. This case study of the coffee wood sector underlines the potential of a creative economy based on local natural resources, while highlighting the importance of quality standards and global market understanding for MSMEs looking to upgrade.

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Published

2025-05-07

How to Cite

Iradah Rahman, Sudarmiatin Sudarmiatin, & Puji Handayati. (2025). Export MSME Case Study: Coffee Wood Dog Chew – Transforming Waste into Global Market Opportunity . Green Inflation: International Journal of Management and Strategic Business Leadership, 2(2), 74–79. https://doi.org/10.61132/greeninflation.v2i2.327