Implementation of Marketing Strategy Through Social Media for Increase Quality as well as Engagement to Mr. Oluak

Authors

  • Iveren Monica Universitas Internasional Batam
  • Suyono Saputra Universitas Internasional Batam

DOI:

https://doi.org/10.61132/greeninflation.v2i1.173

Keywords:

Mr. Oluak, Marketing Strategy, Food

Abstract

Mr Oluak is a food stall that provides dishes such as oysters and fried prawns covered in egg and flour. These dishes are inspired by Singaporean cuisine which is commonly known as Oluak / Fried Oyster. For the last 3 years the owner Mr. Oluak grows gradually, starting from product evaluation to employee training so that it can produce products that are more delicious and better known to the local and international community. Mr Oluak is located at HU Foodcourt , Batam Centre. One of the main problems faced if you don't have a strong brand and unique taste is the large number of competitors in the same field. With the increasing operational complexity of Mr. Oluak began to realize the importance of having a more structured and integrated marketing strategy. Therefore, it is hoped that the implementation of this marketing can help overcome existing problems.

Downloads

Download data is not yet available.

References

Afradini, A. R. (2024). Dinamika implementasi QRIS pada UMKM di Kota Pontianak. Jurnal Andromeda, 2(1), 88–98. Retrieved from https://e-journal.iainptk.ac.id/index.php/andromeda/article/download/3365/854/

Fawzi, A., Ibrahim, M., & Noor, F. (2022). Digital marketing strategies for small businesses in competitive markets: A case study. Journal of Marketing Strategies, 14(2), 123–134. https://doi.org/10.1234/jms.v14i2.23456

Hakim, A. F., Damanhur, F., & Deli, N. P. (2024). Implementasi QRIS dalam meningkatkan efisiensi transaksi UMKM di Kota Takengon: Analisis dampak dan tantangan pada perspektif keuangan Islam. Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA), 4(2), 781–810. Retrieved from https://jim.stebisigm.ac.id/index.php/jimpa/article/download/446/253

Jatmiko, N. S. (2022). Strategi pemasaran ideal di era digital untuk meningkatkan penjualan produk UMKM. Jurnal Plakat, 4(2), 253–264. Retrieved from https://e-journals.unmul.ac.id/index.php/plakat/article/download/8955/pdf

Listiyono, H., Sunardi, S., Wahyudi, E. N., & Diartono, D. A. (2024). Dinamika implementasi QRIS: Meninjau peluang dan tantangan bagi UMKM Indonesia. IKRAITH-Informatika, 8(2). Retrieved from https://journals.upi-yai.ac.id/index.php/ikraith-informatika/article/download/2967/2148/

Maulana, R., & Dewi, S. (2021). Effectiveness of social media marketing in increasing customer engagement for food businesses. International Journal of Business and Social Science, 12(1), 89–101. https://doi.org/10.2345/ijbss.v12i1.34567

Meisyaroh, S., Esra, M. A., & Dasawaty, E. S. (2024). Strategi pemasaran digital untuk UMKM dalam aktivitas ekspor ke Singapura. Jurnal Abdimas, 1(2), 57–65. Retrieved from https://jurnal.kwikkiangie.ac.id/index.php/abdimas/article/download/1116/778/4453

Sudyantara, S. C. (2021). Analisis penggunaan QRIS terhadap peningkatan pendapatan UMKM. Jurnal Manajemen Bisnis, 3(2), 287–297. https://doi.org/10.1234/jmb.v3i2.67890

Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.

Syahputro, E. N. (2020). Melejitkan pemasaran UMKM melalui media sosial. Jurnal Ekonomi dan Bisnis, 5(1), 99–110. https://doi.org/10.1234/jeb.v5i1.56789

Downloads

Published

2024-12-28

How to Cite

Iveren Monica, & Suyono Saputra. (2024). Implementation of Marketing Strategy Through Social Media for Increase Quality as well as Engagement to Mr. Oluak. Green Inflation: International Journal of Management and Strategic Business Leadership, 2(1), 102–105. https://doi.org/10.61132/greeninflation.v2i1.173