Marketing Tactics Employed by Black Canyon Coffee Restaurant to Promote Products

Putri Anjani; Ayu Anindia; Freza Bakdiya

doi:10.61132/greeninflation.v1i2.15

Marketing Tactics Employed by Black Canyon Coffee Restaurant to Promote Products

Authors

Putri Anjani
Ayu Anindia
Freza Bakdiya

DOI:

https://doi.org/10.61132/greeninflation.v1i2.15

Keywords:

digital marketing, product promotion, marketing tactics, Black Canyon Coffee

Abstract

This study examines the marketing tactics employed by Black Canyon Coffee Restaurant to promote its products. Through a comprehensive analysis of its marketing strategies, including digital marketing, social media engagement, and promotional campaigns, the study aims to uncover the effectiveness of these tactics in enhancing brand visibility and driving sales. By exploring Black Canyon Coffee's innovative approaches to product promotion, valuable insights can be gained for other businesses in the food and beverage industry seeking to enhance their marketing efforts.

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References

Assael, Henry, (1992), Consumer Behavior and marketing Action, Kent Publishing, Boston.

Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel . (2001). Marketing . Edition First , Salemba Empat , Jakarta. and FE Control . University of Indonesia. Jakarta.

David, Fred R, (2006). Strategy Management , Book 1, Edition tenth , Salemba Four : Jakarta.

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Published

2024-04-23

How to Cite

Putri Anjani, Ayu Anindia, & Freza Bakdiya. (2024). Marketing Tactics Employed by Black Canyon Coffee Restaurant to Promote Products. Green Inflation: International Journal of Management and Strategic Business Leadership, 1(2), 51–59. https://doi.org/10.61132/greeninflation.v1i2.15