Analyzing Client Satisfaction in Outdoor Education and Training Services: Insights from Surveys and Interviews

Authors

  • Yesi Kumalasari
  • Nur Azka Wahida
  • Nadya Wahyu Ratnawati

DOI:

https://doi.org/10.61132/greeninflation.v1i2.13

Keywords:

interviews, surveys, training services, outdoor education, client satisfaction

Abstract

This research examines client satisfaction within the realm of outdoor education and training services. Employing surveys and interviews with training participants, along with quantitative and qualitative data analysis, the study investigates factors influencing client satisfaction. Results underscore the significance of training materials' quality, instructor experience, facilities, and social interaction in shaping satisfaction levels. The implications of these findings offer actionable insights for outdoor education and training service providers to enhance service quality and bolster client satisfaction.

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References

Fitzsimmons, James A and Mona J, 2006, Service Management; Operations, Strategy, Information Technology . Fifth edition, Mc Graw-Hill, New York.

Irawan, Handi, 2002, 10 Principles of Customer Satisfaction , PT. Elex Media Komputindo, Jakarta.

Kotler, Philip. 2002. Marketing Management, Volumes I and 2, Jakarta: Prenhallindo.

Parasuraman, A. Zeithaml, V., and Berry, L., 1985, A Conceptual Model of Service Quality . Journal of Retailing.

Sudarno, et al, 2013, Analysis of Service Quality and Service Quality Control Based on Visitor Perceptions, Media Statistics , Vol. 4, no. 1, June 2011: 33-45

Tjiptono Fandy, 1997, Principles of Total Quality Service , Andi Yogyakarta.

Valarie A. Zeithaml, A. Parasuraman and Leonard L. Berry , 1990, Delivering Quality Service, The Free Press , New York.

Vincent Gaspersz, Quality Management in the Service Industry , Gramedia Pustaka Utama, Jakarta, 2002.

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Published

2024-04-23

How to Cite

Yesi Kumalasari, Nur Azka Wahida, & Nadya Wahyu Ratnawati. (2024). Analyzing Client Satisfaction in Outdoor Education and Training Services: Insights from Surveys and Interviews. Green Inflation: International Journal of Management and Strategic Business Leadership, 1(2), 32–45. https://doi.org/10.61132/greeninflation.v1i2.13

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Section

Articles