Exploring Industry Service Café Challenges: An Application of the SERVQUAL Method
DOI:
https://doi.org/10.61132/greeninflation.v1i2.12Keywords:
service café, SERVQUAL, service quality, customer perception, customer expectationAbstract
This study investigates the challenges faced by service cafés within the industry, employing the SERVQUAL method to assess and understand customer perceptions and expectations. By utilizing SERVQUAL, which examines service quality across dimensions such as reliability, assurance, tangibles, empathy, and responsiveness, this research aims to identify areas of improvement and strategic interventions. Through surveys, interviews, and observational data, the study provides insights into the root causes of problems within service cafés and offers recommendations for enhancing customer satisfaction and loyalty.
Downloads
References
Ahmadjayadi,. 2007. A Simple Guidebook for Starting a Legal Internet Cafe Business. Department of Communication and Information, Directorate General of Telematics Applications, Jakarta.
Fandy Tjiptono, Ph, D. 2011“Service Marketing”. Bayu media
Mary Long; Charles McMellon, 2004, "Exploring the determinants of retail service quality on the Internet" The Journal of Services Marketing; New York
Singgih Santoso, 2012, "SPSS Application in Parametric Statistics", Jakarta : PT Elex Media Komputindo
Yang, Z. And Jun, M, (2002), "customer perception of service quality : from internet purchase and non-purchase perspective", journal of business Strategies, vol. 19 No. 1, pp. 19-41
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Green Inflation: International Journal of Management and Strategic Business Leadership
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
