Ni Kadek Jesika Noviana Agustin, Ni Made Wulandari Kusumadewi. The Influence of Store Atmosphere, Service Quality, WOM, and Price Perception on Purchase Decisions of Balinese Traditional Attire : A Study on Consumers of Cahya Busana, Canggu Branch. Digital Innovation [Internet]. 2025 Jul. 28 [cited 2025 Aug. 19];2(3):258-70. Available from: https://international.arimbi.or.id/index.php/DigitalInnovation/article/view/468