Yusuf Yusuf, Abdul Rasyid. The Effect Of Brand Equity and Marketing Mix On Purchasing Decisions For Contemporary Franchise Drink Products in Gorontalo City Using The Structural Equation Modeling Method. Digital Innovation [Internet]. 2024 Dec. 2 [cited 2024 Dec. 27];2(1):49-62. Available from: https://international.arimbi.or.id/index.php/DigitalInnovation/article/view/162