Ni Kadek Jesika Noviana Agustin and Ni Made Wulandari Kusumadewi, “The Influence of Store Atmosphere, Service Quality, WOM, and Price Perception on Purchase Decisions of Balinese Traditional Attire : A Study on Consumers of Cahya Busana, Canggu Branch”, Digital Innovation, vol. 2, no. 3, pp. 258–270, Jul. 2025.