Jessica Anastasia, Irwan Tanamas and Deviari Damalita Soemarno (2025) “The Role Of Digital Marketing As A Promotional Media Towards Increasing Insurance Product Purchases: A Case Study Of PT. Asuransi Allianz Life Indonesia”, Digital Innovation : International Journal of Management, 2(2), pp. 158–164. doi: 10.61132/digitalinnovation.v2i2.312.