MERY RAMADANI. How Interactivity and Co-Experience Shape Consumer Purchase Behavior in Live Streaming Commerce: The Mediating Role of Consumer Trust. Digital Innovation : International Journal of Management, [S. l.], v. 3, n. 4, p. 15–33, 2026. DOI: 10.61132/digitalinnovation.v3i4.771. Disponível em: https://international.arimbi.or.id/index.php/DigitalInnovation/article/view/771. Acesso em: 22 oct. 2026.