SALHUTERU, Andrie Christina; HURSEPUNY, Harold; ALVIAN SAPULETTE. The Influence of Digital Marketing Strategies on MSME Consumer Purchasing Decisions in Ambon City: Multiple Regression Analysis Approach . Digital Innovation : International Journal of Management, [S. l.], v. 3, n. 2, p. 28–37, 2026. DOI: 10.61132/digitalinnovation.v3i2.694. Disponível em: https://international.arimbi.or.id/index.php/DigitalInnovation/article/view/694. Acesso em: 31 oct. 2026.