JESSICA SHEVA ANGELINE; NI MADE RASTINI. The Role of Brand Image in Mediating the Effect of Promotional Appeal on Customer Loyalty. Digital Innovation : International Journal of Management, [S. l.], v. 2, n. 4, p. 21–31, 2025. DOI: 10.61132/digitalinnovation.v2i4.476. Disponível em: https://international.arimbi.or.id/index.php/DigitalInnovation/article/view/476. Acesso em: 19 aug. 2025.