YUSUF YUSUF; ABDUL RASYID. The Effect Of Brand Equity and Marketing Mix On Purchasing Decisions For Contemporary Franchise Drink Products in Gorontalo City Using The Structural Equation Modeling Method. Digital Innovation : International Journal of Management, [S. l.], v. 2, n. 1, p. 49–62, 2024. DOI: 10.61132/digitalinnovation.v2i1.162. Disponível em: https://international.arimbi.or.id/index.php/DigitalInnovation/article/view/162. Acesso em: 4 apr. 2025.