Ni Kadek Jesika Noviana Agustin, & Ni Made Wulandari Kusumadewi. (2025). The Influence of Store Atmosphere, Service Quality, WOM, and Price Perception on Purchase Decisions of Balinese Traditional Attire : A Study on Consumers of Cahya Busana, Canggu Branch. Digital Innovation : International Journal of Management, 2(3), 258–270. https://doi.org/10.61132/digitalinnovation.v2i3.468