Hidayati, E. L., Maria Apsari Sugiat, & Maya Aryanti. (2025). Exploring TikTok Live Shopping : How Uses and Gratifications Theory, Network Size, and Digital Celebrities Drive Continuous Purchase Intentions. Digital Innovation : International Journal of Management, 2(3), 85–97. https://doi.org/10.61132/digitalinnovation.v2i3.405