Ivan Fatchan Gani Wardana and Alimuddin Rizal 2026. The Influence of Content Marketing in Efforts To Improve Firm Performance of Msmes in Purworejo District, Moderated By Price Strategy and Customer Relationship Management. Digital Innovation : International Journal of Management. 3, 1 (Jan. 2026), 128–140. DOI:https://doi.org/10.61132/digitalinnovation.v3i1.676.