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Ni Kadek Jesika Noviana Agustin and Ni Made Wulandari Kusumadewi 2025. The Influence of Store Atmosphere, Service Quality, WOM, and Price Perception on Purchase Decisions of Balinese Traditional Attire : A Study on Consumers of Cahya Busana, Canggu Branch. Digital Innovation : International Journal of Management. 2, 3 (Jul. 2025), 258–270. DOI:https://doi.org/10.61132/digitalinnovation.v2i3.468.